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February 3, 2013 • Mercedes-Benz Superdome • New Orleans, LA • CBS • 5:30 p.m. CST
(4) Baltimore Ravens Super Bowl XLVII (2) San Francisco 49ers
BaltimoreRavens 100.png 34
Team 1 2 3 4 Totals
Ravens 7 14 7 6 34
49ers 3 3 17 8 31
SanFrancisco49ers 1000.png 31


Super Bowl XLVII
Super Bowl 47.png
1 2 3 4 Total
BAL 7 14 7 6 34
SF 3 3 17 8 31
Date February 3, 2013
Stadium Mercedes-Benz Superdome
City New Orleans, Louisiana
MVP Joe Flacco, QB
Favorite 49ers by 4
National anthem Alicia Keys
Coin toss Jerome Boger
Referee Jerome Boger
Halftime show Beyoncé
Attendance 71,024
TV in the United States
Network CBS
Announcers Jim Nantz, Phil Simms, Steve Tasker, and Solomon Wilcots
Nielsen Ratings 48.1
Market share 71
Cost of 30-second commercial $4 million
Super Bowl XLVII Program
SBXLVIIProgram.jpeg
 < XLVI Super Bowl XLVIII > 


Super Bowl XLVII was an American football game played to decide the champion of the 2012 NFL season. The American Football Conference (AFC) champion Baltimore Ravens defeated the National Football Conference (NFC) champion San Francisco 49ers by a score of 3431 in the Mercedes-Benz Superdome to win their second Super Bowl in franchise history. In what was a tightly contested game especially throughout the 4th quarter, Baltimore managed to build a 286 lead early in the 3rd quarter, including a 109 kickoff return touchdown by Jacoby Jones, before a partial power outage in the Superdome suspended play for 34 minutes, giving the Super Bowl the name of "The Blackout Bowl". After play continued, San Francisco cut the 22point deficit down to 5 points when they scored 17 unanswered points to bring the score to 2823. In the 4th quarter, San Francisco decided to pass the ball on a 4th and goal, 3429 to no avail, as a controversial no-call on the pass was not made. After the unsuccessful scoring attempt, Baltimore then took a safety in the waning seconds of the game, to win their second Super Bowl in 12 years.

The Harbaugh Bowl billing

Nicknamed the Harbaugh Bowl,[1][2] HarBowl,[3] SuperBaugh,[4] and the Brother Bowl,[5] the game was the first Super Bowl featuring opposing head coaching brothers, Baltimore's John Harbaugh and San Francisco's Jim Harbaugh, whose clubs previously met in a 2011 Thanksgiving Classic, in which John's Ravens won, 16–6.[6] The Ravens, after finishing the 2012 regular season with a 10–6 record, are making their second Super Bowl, having previously won Super Bowl XXXV. Ray Lewis, the MVP from that game, returns for this game, which will be his last before his retirement from professional football.[7] The 49ers entered the game seeking their sixth Super Bowl win in team history (and first since Super Bowl XXIX), which would tie the Pittsburgh Steelers with the most Super Bowl wins, after going 5–0 in their previous appearances. San Francisco finished the regular season at 11–4–1. The 49ers are the first team in 25 years to appear in the Super Bowl after having tied a regular season game, following the 1987 Denver Broncos.

It was the tenth time that the city has hosted the ultimate football game, by far the most by an individual city and once again tying with the Miami area for the most Super Bowls hosted by a metropolitan area (they have been tied in the past).[8][9] New Orleans beat out Glendale, Arizona and Miami (South Florida) for the right to host the game at the NFL's Spring Ownership Meetings in Fort Lauderdale, Florida on May 19, 2009, and will mark the first Super Bowl game played in New Orleans since Super Bowl XXXVI in 2002, which saw the New England Patriots win on a game-ending field goal over the St. Louis Rams. CBS will broadcast the game.[10] It will be simulcast in Canada by CTV.

By being played indoors at the Superdome, it was the first time three straight Super Bowls are played in indoor stadiums, following Super Bowl XLV at Cowboys Stadium and Super Bowl XLVI at Lucas Oil Stadium. However, Cowboys Stadium and Lucas Oil Stadium each have a retractable roof, meaning the field can be exposed to the elements at those locations.

CBS Second-Screen Live Stream

CBS Sports  offered an unprecedented live stream of Super Bowl coverage on their website. The stream featured special access to commercials, the halftime show, and four separate camera angles to watch all of the football action. [1]

Broadcasting

Television

United States

The game was carried by CBS in the United States, with Jim Nantz calling play-by-play and Phil Simms as color analyst. For the second consecutive year, a webcast was provided; this time on CBSSports.com. A special episode of Elementary would be the lead-out program of this Super Bowl. The network's owned and operated stations in Baltimore and San Francisco, WJZ-TV (originally an ABC affiliate) and KPIX-TV respectively, were for many years owned by Westinghouse Broadcasting, which merged with CBS in 1995. Thus, this became the first CBS-aired Super Bowl to involve two former Westinghouse markets since the merger. Additionally, this Super Bowl gave CBS the distinction of televising both of the Ravens' appearances (and victories) so far (after Super Bowl XXXV in 2001).

The game was later featured as one of the NFL's Greatest Games under the title "Change of Momentum".

International

A feed designed for areas less familiar with American football was produced by NFL Network, with Bob Papa (the regular-season voice of the New York Giants) calling play-by-play and Joe Theismann as color analyst. The NFL claimed that their feed would go to 180 countries.

Commercials

According to CBS, the price of a 30-second advertisement hit a record high US $4,000,000. General Motors announced it would not advertise on the game, citing the advertising costs.

Adbowl had a special theme this year for the Super Bowl, called "Catbowl 2013", which pitted the best commercials by votes with cat videos to see which one is more popular.

The advertisers for Super Bowl XLVII included Mercedes-Benz, Gildan, Samsung, BlackBerry, Kraft Foods, Subway, Taco Bell, Procter & Gamble, Best Buy, Coca-Cola, Sodastream, PepsiCo (including entries in the Doritos Crash the Super Bowl contest), Axe, Audi, Kia Motors, Ford Motor Company, Wonderful Pistachios, GoDaddy, and perpetual Super Bowl advertiser Anheuser-Busch. Ram Trucks and the Future Farmers of America ran a two-minute commercial based on the Paul Harvey speech "So God Made a Farmer." Movie studios Paramount Pictures, Universal Studios and Walt Disney Studios paying for movie trailers to be aired during the Super Bowl. With Paramount paying for Star Trek Into Darkness and World War Z, Universal paying for the debut trailer for Fast & Furious 6 that followed Monsters vs. Aliens' footsteps and Disney paying for Iron Man 3, The Lone Ranger and Oz the Great and Powerful.

International broadcasters

  • Australia: Network Ten / One, ESPN on Foxtel. All used CBS commentary and feed
  • Austria: Puls 4.
  • Brazil: TV Esporte Interativo and ESPN.
  • Canada: CTV simulcast CBS' coverage in Canada, with simultaneous substitution expected to be invoked. The CTV coverage was simulcast online within Canada by TSN.ca, and in French on RDS.
  • China: Shanghai Media Group controls broadcast rights to the game.
  • Czech Republic: Sport 1.
  • Denmark: TV3+.
  • Finland: Nelonen Pro 1 with Finnish commentary and Nelonen Pro 2 with English commentary.
  • France: W9 and BeIN Sport.
  • Germany: ESPN America, Sat.1 and Sport1
  • Hungary: Sport 1.
  • India: STAR Sports and ESPN India. But in reality, at the time of the Super Bowl, STAR Sports televised "Australian Ironman" and ESPN India televised "Football Asia."[citation needed]
  • Ireland: BBC and Sky Sports.
  • Israel: Sport 5
  • Italy: Sportitalia 2
  • Japan: NHK
  • Mexico: Azteca 7, Canal 5 and ESPN.
  • Norway: Viasat 4, Viasat Sport.
  • Philippines: Fox Sports Asia and Solar Sports. Both used the NFL Network feed.
  • Poland: Polsat Sport, ESPN America.
  • Portugal: Sport TV.
  • Romania: Sport 1.
  • Russia: NTV Plus.
  • South Africa: ESPN America.
  • Sweden: TV10.
  • United Kingdom: BBC and Sky Sports.

Radio

In the United States, the game was carried nationwide over the Dial Global radio network, with Kevin Harlan as play-by-play announcer, Boomer Esiason as color analyst, and James Lofton and Mark Malone as sideline reporters. Univision Radio broadcast the game in Spanish.

Each team's flagship station also carried the game: WIYY and WBAL broadcast the game in Baltimore, with Gerry Sandusky on play-by-play and Stan White and Qadry Ismail on color commentary. In San Francisco, the game was broadcast on KSAN-FM and KNBR, with Ted Robinson on play-by-play, Eric Davis on color commentary, and Rod Brooks reporting from the sidelines. Both WBAL and KNBR are clear-channel stations, which allowed the local commentaries to be heard throughout the Eastern and Western United States, respectively. Per contractual rules, the rest of the stations in the 49ers' and Ravens' radio networks carried the Dial Global feed.

Internationally, the game was carried on radio as follows:

  • Canada: TSN Radio (Dial Global simulcast)
  • United Kingdom: BBC Radio 5 Live Sports Extra

Sirius XM Radio and NFL Audio Pass carried the local, Dial Global, and select international audio feeds.

Entertainment

Pregame

Sandy Hook Elementary School Choir performing before Super Bowl XLVII

On January 18, 2013, the league announced that Alicia Keys would sing the national anthem. Keys stated that she would not perform the song traditionally and instead would perform it as if it were "a brand new song." The halftime show featuring Beyoncé Singer Jennifer Hudson and a chorus of several students from Sandy Hook Elementary School in Newtown, Connecticut, performed "America the Beautiful" as a tribute to the 26 students and staff murdered at the school the previous year.

The coin toss ceremony featured the recent inductees to the Pro Football Hall of Fame: Larry Allen, Cris Carter, Curley Culp, Warren Sapp, Bill Parcells, Jonathan Ogden, and Dave Robinson.

Halftime

On October 16, 2012, Beyoncé was chosen as the headline performer for the Super Bowl halftime show, with a reunited Destiny's Child also appearing as part of the show. Despite initial reports that mentioned that Beyoncé's husband, Jay Z, was a potential collaborator on the show, he did not make an appearance.

Beyoncé's performance had an estimated 104 million viewers.

Game summary

First quarter

San Francisco was hurt by penalties and turnovers early in the game as the Ravens built a 21–6 first-half lead. On their first play of the opening drive, tight end Vernon Davis's 20-yard reception was called back by an illegal formation penalty. The team ended up punting after three more plays, and Jacoby Jones returned the ball 17 yards to the Ravens' 49-yard line. Baltimore then drove 51 yards, scoring on Joe Flacco's 13-yard touchdown pass to receiver Anquan Boldin. Flacco had previously thrown a third-down incompletion, but an offsides penalty against linebacker Ahmad Brooks gave him a second chance.

San Francisco responded on their next possession, moving the ball 62 yards in a 12-play drive, with quarterback Colin Kaepernick completing a 19-yard pass to Michael Crabtree and a 24-yarder to Davis. David Akers finished the drive with a 36-yard field goal to cut the score to 7–3. Baltimore responded with a drive to the 49ers' 37-yard line, featuring a 30-yard catch by Boldin, but came up empty after Flacco was sacked on third down for a 5-yard loss by defensive tackle Ray McDonald, pushing the Ravens out of field goal range.

Second quarter

Five plays into the 49ers' next drive, linebacker Courtney Upshaw forced a fumble from running back LaMichael James, and Baltimore's Arthur Jones recovered it on the Ravens' 25-yard line. Baltimore drove 75 yards on 10 plays, 52 of those came from a 23-yard and a 14-yard pass to tight end Ed Dickson, the second followed by a 15-yard facemask penalty on Donte Whitner. Dennis Pitta caught a 1-yard touchdown catch on the final play of the drive and the extra point made the score 14–3.

On the first play of the next drive, Ed Reed intercepted a pass by Kaepernick and returned the ball 6 yards to the 49ers' 38-yard line. This was the first interception thrown by San Francisco in any of their six Super Bowl appearances. Unnecessary roughness charges were called after the play on players from both teams so the charges offset. Baltimore reached the red zone on their next drive, but was unable to score. Following a one-yard run by Bernard Pierce and two incomplete passes, rookie kicker Justin Tucker was tackled 1 yard short of a first down while running the ball on a fake field goal play.

San Francisco was forced to a three-and-out on the drive. Jones muffed the punt, but recovered the ball and returned it 11 yards to the Ravens' 44-yard line. Two plays later, Jones made a falling catch deep down the field, then got back up and eluded two 49ers defensive backs en route to a 56-yard touchdown reception, making the score 21–3 with less than two minutes to go in the first half. On the second play of San Francisco's next drive, tight end Delanie Walker caught a 14-yard pass from Kaepernick, which was extended by a 15-yard roughing the passer penalty against Haloti Ngata. After an incomplete first down attempt, Walker received another 28-yard pass, putting San Francisco on the Baltimore 17-yard line. San Francisco reached the 9-yard line, but were unable to convert on three plays. On the last play of the half, Akers kicked his second field goal to cut their deficit to 21–6.

Third quarter

On the second-half kickoff, Jacoby Jones fielded the kick and promptly returned it 108 yards for the longest play in Super Bowl history. It broke the previous 104-yard record for the longest kickoff return in the playoffs (set by Trindon Holliday of the Denver Broncos in the divisional playoff game earlier that year against Baltimore), and it tied an NFL record already held by Jones and shared with Ellis Hobbs and Randall Cobb for the longest kickoff return. With the extra point, Baltimore was now leading 28–6.

Shortly into the 49ers' next drive, a power outage caused the lights to go out in half of the stadium, stopping play for 34 minutes. The outage was caused by equipment failure at the stadium.

After play resumed, both teams punted once. Then San Francisco drove 80 yards, with Kaepernick rushing for 15 yards and completing an 18-yard pass to Davis before finishing the drive with a pass to Crabtree, who broke through two potential Ravens tacklers on the way to a 31-yard touchdown reception. Then Baltimore was forced to punt from their own 9-yard line following Brooks' 8-yard sack of Flacco on third down, and Ted Ginn Jr. returned the ball 32 yards to the 20 before being shoved out of bounds by punter Sam Koch. Kaepernick completed a 14-yard pass to Davis on the next play, and Gore followed it up with a 6-yard touchdown run, cutting the score to 28–20.

On the second play of the fourth quarter, Baltimore committed their first turnover when defensive back Tarell Brown forced and recovered a fumble from Ray Rice on the Ravens' 25-yard line. Three plays later, Akers missed (went wide left) on a 39-yard field goal attempt, but Baltimore's Chykie Brown was penalized for running into the kicker, and Akers' second attempt was good from 34 yards, trimming the lead to 28–23.

Fourth quarter

The Ravens responded on their ensuing possession, moving the ball 77 yards and advancing to the San Francisco 1-yard line, with Boldin catching two passes for 39 yards. But they were unable to reach the end zone and settled for Tucker's 19-yard field goal to put them back up by 8 points, 31–23. San Francisco stormed back, scoring in just five plays. Following a 32-yard reception by Randy Moss and a 21-yard burst by Gore, Kaepernick took the ball across the goal line on a 15-yard run, the longest touchdown run by a quarterback in Super Bowl history. However, the ensuing two-point conversion failed, so the 49ers were unable to break the deficit, still trailing at 31–29.

On the Ravens' ensuing drive, Boldin caught two passes for 22 yards and Rice rushed for 11 yards as the team moved the ball 55 yards and scored on Tucker's 38-yard field goal, making the score 34–29 with 4:19 left in regulation. San Francisco used up two timeouts on their next drive, but managed to move the ball to a first and goal on the Ravens' 7-yard line following a 24-yard catch by Crabtree and a 33-yard run by Gore.

With four chances to take the lead, San Francisco started out with a 2-yard run by James to the 5-yard line. Then Kaepernick threw two incompletions, bringing up fourth down. On their last chance, Kaepernick tried to throw the ball to Crabtree in the end zone, but it was too far ahead and the pass fell incomplete. Defensive back Jimmy Smith and Crabtree both made contact prior to the ball arriving, but no penalty was called and the 49ers turned the ball over on downs with 1:46 left in the game.

San Francisco managed to force a three-and-out on the Ravens' next drive, but as they had only one timeout remaining, the Ravens were able to run the clock down to twelve seconds. On fourth down, and after the Ravens then called a timeout of their own, punter Sam Koch fielded the snap in his own end zone. In an effort to kill as much of the twelve remaining seconds on the clock, Koch was instructed not to punt the ball but rather hang on to it and scramble around in the end zone. Koch was able to scramble for eight seconds before giving up an intentional safety by running out of the side of the end zone, leaving just four seconds remaining. On the ensuing free kick, Ginn returned the ball 31 yards, but was tackled at midfield by linebacker Josh Bynes as time expired.

Power outage

Emergency lights provided some illumination during the power outage. Play was interrupted for 34 minutes because of a 22-minute partial power outage. The power failed with 13:22 remaining in the third quarter with the Ravens leading 28–6. Emergency generators provided backup lighting. The New Orleans Fire Department rescued people from elevator seven, but other elevators were brought to the ground uneventfully. Attendees used double the usual amount of data for their cell phones. AT&T reported 78 gigabytes (GB) downloaded from 8 to 9 PM, about double from the peak the year before. NFL chief security officer Jeffrey Miller attributed fans' calmness to their preoccupation with their electronics.

SMG, the Superdome's management company, recently upgraded electrical systems at the facility. In an October 15, 2012 memo, Louisiana officials expressed concern that the equipment bringing electricity into the stadium from utility company Entergy had a "chance of failure". Authorities subsequently spent nearly $1 million on upgrades to the stadium, more than half of that paid to Allstar Electric to upgrade electrical feeder cables.

Entergy and SMG both said the problem was in interconnection equipment, and SMG hired a third party to investigate. Investigations homed in on a newly installed switchgear. Entergy installed a pair of relays made by Rogers Park's S&C Electric Company of Rogers Park, Chicago to ensure continued power supply in case one supply line failed. One of those relays tripped. Subsequent tests showed one of the relays functioned properly and the other did not. S&C Electric Co. claims the relay's trip setting was too low, but Entergy claims that the two were set identically.

Electricity usage during the game was on par with a regular New Orleans Saints game. The halftime show was powered by a generator that did not impact the stadium's power.

CBS-TV viewers were shown the half-lit Superdome interior. The main broadcast booth was off line; sideline reporter Steve Tasker informed the audience that "a click of the lights" had occurred and play had been halted. Ray Lewis later stated in an interview that he believed the blackout was part of a conspiracy, saying "You're a zillion dollar company and your lights go out? No. No way." 49ers CEO Jed York responded to the claim on Twitter in jest, tweeting "There is no conspiracy. I pulled the plug."

Power outage in 3rd Quarter

Emergency lights provided some illumination during the power outage.

Play was interrupted for 34 minutes because of a 22-minute partial power outage. Emergency generator provided backup lighting. The New Orleans Fire Department rescued people from elevator seven, but other elevators were brought to the ground uneventfully. Attendees used double the usual amount of data for their cell phones. AT&T reported 78GB downloaded from 8 to 9 PM, about double from the peak the year before. NFL chief security officer Jeffrey Miller attributed fans' calmness to their preoccupation with their electronics.[11][12][13]

SMG, the Superdome's management company, recently upgraded electrical systems at the facility. In an October 15, 2012 memo, Louisiana officials expressed concern that the equipment bringing electricity in to the stadium from utility company Entergy had a "chance of failure". Authorities subsequently spent nearly $1 million on upgrades to the stadium, more than half of that paid to Allstar Electric to upgrade electrical feeder cables.[14]

Entergy and SMG both said the problem was in interconnection equipment, and SMG has hired a third party to investigate. Investigations honed in on a newly-installed switchgear. Entergy installed a pair of relays made by Rogers Park's S&C Electric Company of Rogers Park, Chicago to ensure continued power supply in case one supply line failed. One of those relays tripped. Subsequent tests showed one of the relays functioned properly and the other did not. S&C Electric Co. claims the relay's trip setting was too low, but Entergy claims that the two were set identically.[15][16][17] At the time of the outage, the season's AFC Champions, The Baltimore Ravens, were ahead big 28-6, The NFC's Super Bowl representative the San Francisco 49ers, led by QB Colin Kaepernick, would stage a valiant comeback attempt, with the offense, which had moved the football, but struggled to score in the red zone before the outage, going a 17-point scoring surge which brought them within striking distance at 28-23 by the end of the quarter.

Electricity usage during the game was on par with a regular Saints game. The halftime show was powered by a generator that did not impact the stadium's power.[14]


Scoring summary

First Quarter
Second Quarter
Third Quarter
Fourth Quarter

References

  1. Ravens dominate Pats, set up 'Harbaugh Bowl'. NFL - NBC Sports. NBC Universal. Retrieved on 21 January 2013.
  2. Brinson, Will. Sorting the Sunday Pile, Divisional Round: Harbaugh Bowl still lives. CBSSports.com. CBS Interactive. Retrieved on 21 January 2013.
  3. HarBowl! Harbaugh brothers Jim and John to square off in Super Bowl. yahoo.com. Yahoo sports. Retrieved on 21 January 2003.
  4. http://offthebench.nbcsports.com/2013/01/20/the-early-odds-on-superbaugh-i-are-in/
  5. Fendrich, Howard (January 20, 2013). Harbaugh Brothers take 49ers, Ravens to Super Bowl. ABC News. Retrieved on January 21, 2013.
  6. Ravens Beat 49ers: Harbaugh Brothers Duel On Thanksgiving. Huff Post Sports. The Huffington Post. Retrieved on 21 January 2013.
  7. Ravens' Lewis says he will retire at end of season. TSN.ca (January 2, 2013). Retrieved on January 2, 2013.
  8. LIVE BLOG – New Orleans to host 2013 Super Bowl. Neworleans.com. Retrieved on 2011-01-14.
  9. New Orleans to host 10th Super Bowl in 2013 – ESPN. Sports.espn.go.com (2009-05-19). Retrieved on 2011-01-14.
  10. Sean McManus. CBS News. Retrieved on 2011-01-14.
  11. SMA Addresses the Super Bowl Power Outage. Venues Today (February 6, 2013). Retrieved on February 07, 2013.
  12. Deckard, Linda (February 06, 2013). Behind the Headlines: Super Bowl Blackout. Venues Today. Retrieved on February 07, 2013.
  13. Moritz, Scott (February 05, 2013). AT&T sets Super Bowl mobile traffic record. Washington Post. Retrieved on February 07, 2013.
  14. 14.0 14.1 Superdome Power an Issue Before Big Game, AP Finds. ABC News (February 05, 2013). Retrieved on February 07, 2013.
  15. Perlstein, Mike (February 07, 2013). Faulty piece of new equipment likely to blame for Super Bowl power outage. WWL TV. Retrieved on February 07, 2013.
  16. Bomkamp, Samantha (February 08, 2013). Power relay from local supplier at fault in Super Bowl outage. Chicago Tribune. Archived from the original on April 7, 2013. Retrieved on February 08, 2013.
  17. "Power company says Super Bowl blackout was caused by device designed to prevent power outages", Washington Post, February 08, 2013. Retrieved on February 08, 2013. 
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