James Lawrence "Jim" Mora (born November 19, 1961) is an American football coach, currently the head coach of the UCLA Bruins of the Pac-12 Conference. Prior to taking the job at UCLA, Mora served as a head coach in the National Football League, coaching the Atlanta Falcons from 2004 to 2006 and Seattle Seahawks in 2009. He has also served as an analyst for NFL Network and Fox Sports.
Mora played college football at the University of Washington from 1980 to 1983, and began his coaching career there as a graduate assistant in 1984. He is the son of retired NFL head coach Jim E. Mora.