American Football Wiki
AT&T Stadium
Jerry's world
AT&T Stadium logo
AT&T Stadium
An ariel view of AT&T Stadium in October 2020.
AT&T Stadium (field)
A view of field (w/ roof closed) in January 2021.

Location 1 AT&T Way
Arlington, Texas
Coordinates 32°44′52″N 97°5′34″
Owner City of Arlington
Operator Dallas Cowboys
Capacity 80,000 (expandable to 105,000)
Type Retractable roofed Dome
Surface Hellas Matrix Turf with Helix
Soft Top artificial turf
Naming rights AT&T
Construction information
Broke ground September 20, 2005
Opened May 27, 2009
Cost $1.3 billion
Architech HKS Inc.
General contractor Manhattan Construction Co.
Dallas Cowboys (NFL) (2009-present)

Cotton Bowl Classic (NCAA) (2010-present)
Stadium name
Cowboys Stadium (2009-2013)
AT&T Stadium (2013-present)


AT&T Stadium is a retractable roofed domed stadium located in Arlington, Texas. It serves as the home of the National Football League's Dallas Cowboys. It replaced the partially covered Texas Stadium, which opened in 1971, and served as the Cowboys' home through the 2008 season. It was completed on May 27, 2009. The stadium seats 80,000, making it the fourth largest stadium in the NFL by seating capacity. The maximum capacity of the stadium, including standing room, is 110,000. The Party Pass (open areas) sections are behind seats in each end zone and on a series of six elevated platforms connected by stairways.[1][2]

The stadium is the largest domed stadium in the world, has the world's largest column-free interior and the largest high definition video screen which hangs from 20 yard line to 20 yard line.[3] The facility can also be used for a variety of other activities outside of its main purpose (professional football) such as concerts, basketball games, boxing matches, college football and high school football contests, soccer matches, and motocross races.

Construction and design[]

Cowboys Stadium was designed by the Dallas-based architectural firm HKS.[4] Besides the Cowboys, the new stadium will be used by college football teams and other organizations for other sporting and non-sporting events. On March 10, 2008, Dallas Cowboys owner Jerry Jones, joined by officials and coaches from Texas A&M University and the University of Arkansas (Jones' alma mater), announced that the two schools would renew their rivalry with annual games at the stadium, beginning October 3, 2009.[5] In addition, the Cotton Bowl Classic was moved to the stadium beginning in 2010.[6]

Cowboys Stadium full view

Cowboys Stadium - Interior

Originally estimated to cost $650 million, the stadium's current construction cost was $1.15 billion,[7] making it one of the most expensive sports venues ever built. To aid Cowboys owner and general manager Jerry Jones in paying the construction costs of the new stadium, Arlington voters approved the increase of the city's sales tax by 0.5 percent, the hotel occupancy tax by 2 percent, and car rental tax by 5 percent. The City of Arlington provided over $325 million (including interest) in bonds as funding,[7][8] and Jones covered any cost overruns. Also, the NFL provided the Cowboys with an additional $150 million loan, as per their policy for facilitating financing for the construction of new stadiums.[9]

A pair of nearly 300 ft-tall arches spans the length of the stadium dome, anchored to the ground at each end. The new stadium also includes "more than 3,000 Sony LCD displays throughout the luxury suites, concourses, concession areas and more, offering fans viewing options that extend beyond the action on the field,"[10] and a center-hung video display board that is the largest high-definition television screen in the world. Glass doors, allowing each end zone to be opened, were designed and constructed by Dallas-based Haley-Greer glass systems.

The retractable roof was designed by structural engineering firm Walter P Moore and the systems were implemented by mechanization consultants Uni-Systems. These Kinetic Architecture fundamentals will be employed in order to create quick conversions of the facility to accommodate a variety of events. When the design was officially unveiled on December 12, 2006, it showed that, from inside the stadium, the roof (membrane installed by K Post Company of Dallas)[11] will look very similar to the Texas Stadium roof, with its trademark hole. However, it can be covered by the retractable roof panel to protect against the elements.

A Dallas Cowboys Hall of Fame is planned for the Hall of Fame level. The drawings also include a site for a large sculpture northeast of the stadium, close to Randol Mill Road.


  • 1994: Cowboys owner Jerry Jones says he wants to expand the 65,000-seat Texas Stadium by up to 40,000 seats, add retractable roof panels and install a climate-control system to make the stadium a year-round venue for sporting events, including the Super Bowl, concerts and conventions.
  • 1997–2000: The Cowboys hold preliminary talks with Arlington officials about building a stadium there. The team also publicly discusses a $260 million plan to upgrade Texas Stadium. In 2000, the Cowboys compile a list of potential stadium sites, which include Grapevine, Coppell and Arlington. The team continues negotiating with Irving to renovate Texas Stadium.
  • 2001: Jones says Arlington is a leading contender for a $500 million stadium. The primary site considered is the Template:Convert/acre Lakes of Arlington tract on Farm Road 157. Other cities in the running include Grapevine and Grand Prairie. In October, Jones discusses the new stadium with the mayors of Arlington, Irving, Grapevine and Dallas.
  • 2003: The Cowboys ask the Irving City Council to extend their lease at Texas Stadium, which expires at the end of the 2008 season, on a year-to-year basis. They narrow their search to sites in Las Colinas and Dallas, and state legislators file bills that would allow Dallas County to increase its hotel occupancy and car rental taxes to pay for a new stadium.
  • 2004: In April, the Cowboys announce plans to build a $650 million stadium at Fair Park in Dallas. The deal requires $425 million in public financing from a 3 percent hotel-occupancy tax and a 6 percent car-rental tax. The deal falls apart in June when Dallas County commissioners say they cannot justify asking voters to approve the team's request for $425 million in public funding. In July, the Cowboys and Arlington announce they are negotiating to locate the stadium near Rangers Ballpark in Arlington (then Ameriquest Field). In August, the Arlington City Council agrees unanimously to put before voters a tax increase that would fund the city's $325 million portion of the project. Voters approve the tax increase on November 2.
  • 2005: Arlington and the Cowboys choose the site south of Randol Mill Road and east of Collins Street for the new stadium. The city begins notifying residents and property owners of its plans to acquire their property. The Cowboys hire the HKS architectural firm to design the stadium. Early blueprints show 414 luxury suites and a two-panel retractable roof. The city completes its sale of $297.9 million in bonds to pay for its portion of the construction. Demolition of houses begins November 1.
  • January 2006: The Cowboys hired Oklahoma-based Manhattan Construction as the general contractor for the stadium and the city completes its land purchases, although it still faces a number of lawsuits over land acquisition. Later that month, Tarrant County work crews begin demolition of more than 150 Arlington residences and small business structures to make room for the stadium.[12]
  • March 2006: Alliance announced between Manhattan Construction and two general contractors, Rayco Construction of Grand Prairie and 3i Construction of Dallas, to manage the stadium's construction.[13]
  • April 2006: Excavation begins by Mario Sinacola and Sons Excavating. By August, they had moved over 1.4 million cubic yards of earth, shaping a Template:Convert/to stadium bowl an average of 54 feet (16 m) deep.[14]
  • August 2006: Two construction cranes are raised on the site.
  • October 2006: The grass amphitheater on Randol Mill Road is leveled to make way for the extension of Baird Farm Road.
  • December 2006: The stadium's structure begins to go up and on December 12, Jerry Jones unveils the in-depth plans and designs of the stadium to the public.
  • January 2007: A construction worker is injured in a 20 ft fall.[15]
  • February 2007: Masonry work begins.
  • March 2007: Heldenfels Enterprises awarded the contract to manufacture and erect the pre-cast/pre-stressed concrete structural components and placement of them begins in April.[16]
  • June 2007: Work on the retractable roof, designed by Uni-Systems, starts.
  • July 2007: Exterior facade and enclosure work began.
  • October 2007: First steel arch is completed.
Armed Forces Color Guard at Super Bowl XLV 1

Armed Forces Color Guard at Super Bowl XLV

  • February 2008: Second steel arch is completed.
  • June 2008: Jones commissions the world's largest 1080p HDTV,[17] to hang above field.
  • June 2008: An electrician is electrocuted while working on the stadium. Two days before, three people were injured while assembling a crane.
  • 2009: The stadium is scheduled for 'substantial completion' in June. The artificial-turf field was brought into the stadium in July. The Cowboys played their first pre-season home game on August 21 and their first regular-season home game on Sunday, September 20.
  • May 13, 2009: Jerry Jones announced the official name of the new venue as Cowboys Stadium.[18]
  • February 6, 2011: The 2010 NFL Season Super Bowl was hosted at the Cowboys Stadium, which saw the Green Bay Packers and the Pittsburgh Steelers in Super Bowl XLV.


  • May 27, 2009: Completed and opened to the public. Ribbon cutting ceremony includes Cowboys players (including Rayfield Wright, Troy Aikman, Emmitt Smith, Michael Irvin, Darryl Johnston, Preston Pearson and Chad Hennings), North Texas mayors and various media personalities.
  • June 6, 2009: Country music star George Strait along with Reba McEntire headlined the first event in the new stadium.[19] Opening acts included Blake Shelton and Lee Ann Womack, who had replaced Julianne Hough at the last minute due to strep throat.[20]
  • July 19, 2009: The first point is scored at Cowboys Stadium. A goal was scored by Costa Rica in the Gold Cup Quarterfinal game versus Guadeloupe at the 2nd minute by Celso Borges.
  • August 20, 2009: Jody Dean, a member of the Texas Radio Hall of Fame and KLUV-FM (98.7) talk show host, will be Cowboys Stadium's public address announcer. Dean replaces The Ticket's George Dunham, the longtime voice of Texas Stadium.[21]
  • August 21, 2009: The Cowboys played the Tennessee Titans in their first preseason home game and first game ever played at Cowboys Stadium. The game was nationally televised on FOX at 7 PM CDT.[22] Dallas won the game 30-10, with one play from scrimmage blown dead when a ball punted by Titans' rookie punter A. J. Trapasso struck the main video screen after repeatedly striking it during pregame warmups.
  • September 20, 2009: The Cowboys played their first NFL regular season game in the new stadium, with former President and Texas resident George W. Bush handling the opening coin toss. The Cowboys lost to their long-time NFC East division rivals, the New York Giants, 33-31 with Eli Manning leading them on a last second field goal by Lawrence Tynes. It was televised on NBC.[23] This game attracted a record-breaking crowd of 105,121.[24]
  • September 28, 2009: The Cowboys got their first home regular season win. They beat the Carolina Panthers 21-7 with 90,588 in attendance. The game was televised on ESPN's Monday Night Football and marked a record 42nd win for the Cowboys on MNF.[25]


Although the stadium had yet to sell naming rights, many fans started referring to the project with various nicknames such as "Jerryworld",[18][26][27][28] the "Death Star",[29] "The Palace in Dallas" (for which announcer Bob Costas was criticized by the Arlington mayor[30]), "Cowboys Cathedral",[31] and others.[32] There was also a petition by some fans to have the stadium named after longtime Cowboys' coach Tom Landry.

On May 13, 2009, Jerry Jones announced the official name as Cowboys Stadium.[18]

On July 25, 2013, Jerry Jones announced that the Dallas Cowboys and AT&T had agreed to grant naming rights to AT&T, changing the name of Cowboys Stadium to AT&T Stadium, effective immediately.[33] The sponsorship deal was reported to be worth about $17-19 million per year.[34] This is AT&T's fourth major sports venue where it holds the naming rights, which includes San Francisco's AT&T Park, San Antonio's AT&T Center, and Jones AT&T Stadium in Lubbock.

Video screen[]


Measuring 160 feet wide and 72 feet tall (11,520 sq. feet), the high-definition television screen at Cowboys Stadium is the world's largest.

A highlight of Cowboys Stadium is its gigantic center-hung high-definition television screen, the largest in the world, sometimes referred to as "Jerry-Tron". The 152 by 72 foot, 175-foot (53.34m) diagonal, 11,520 square foot, scoreboard surpasses the 8,736 square foot screen that opened in 2009 at the renovated Kauffman Stadium in Kansas City, Missouri as the world's largest.[35][36][37]

The screens were developed by Mitsubishi's Diamond Vision Systems. Each center-hung sideline display consists of 10,584,064 LEDs, consuming some 635,000 watts.[38] Because each pixel consists of four LEDs (2 red, 1 green, 1 blue), the 2,176 X 4,864 LED distribution corresponds to a 1,088 X 2,432 pixel resolution. However the image can actually be considerably sharper than the resolution suggests, because Diamond Vision's "Dynamic Pixel" technology allows the corner LEDs of four neighboring pixel clusters to function as a pixel cluster together, providing virtual pixels between each physical pixel.[39]

During the debut preseason game of Cowboys Stadium, a punt by Tennessee Titans punter A. J. Trapasso hit the 2,100 in. screen above the field. The punt deflected backwards and was ruled in-play until Titans coach Jeff Fisher informed the officials that the punt struck the scoreboard. By rule, the down was replayed. Cowboys owner Jerry Jones believes that Trapasso was trying to hit the scoreboard, saying "If you look at how you punt the football, unless you're trying to hit the scoreboard, you punt the ball to get downfield. You certainly want to get some hangtime, but you punt the ball to get downfield, and you sure don't punt the ball down the middle. You punt it off to the side."[40] Whether the screen would affect an opposing team's punting strategy has been debated. For teams with strategies centered on maximizing hang-time, physicist Christopher Moore of Longwood University has shown via computer simulation that well-kicked punts have the potential to hit the screen no matter the field position.[41] Trapasso disputed Jones' suggestion that he was intentionally trying to hit the board, and other NFL punters have suggested that the board may pose a problem for longer hang-time punts. The screen was moved up on one occasion to make room for U2's massive set during their 360° Tour, but was moved back down after the concert.

Guinness World Records was on hand at the September 28, 2009, game against the Carolina Panthers to award certificates to the Chairman of Mitsubishi Electric and Dallas Cowboys owner Jerry Jones for the World's Largest High-Definition Video Display.[42]

For basketball events played in Cowboys Stadium, such as the 2010 NBA All-Star Game, the video board is actually larger than the court.

Major events[]

NBA All-Star Weekend[]

From February 14 to February 16, 2010, the stadium hosted the 2010 NBA All-Star Game. With an announced crowd of 108,713, the game became the highest-attended basketball game in history, setting a new Guinness World Record. The East squad prevailed with a 141-139 victory over the West


Cowboys Stadium field

Cowboys playing at Cowboys Stadium

  • On January 3, 2010 the Cowboys defeated the Philadelphia Eagles in a 24 - 0 shutout to win the NFC East division title and complete the first ever back-to-back shutouts in franchise history.[43]
  • On January 9, 2010 the Cowboys hosted their first playoff game in the new stadium, again playing the Eagles. Dallas won 34-14, breaking their infamous 13-year playoff drought.
  • On February 6, 2011 the stadium hosted Super Bowl XLV. Others bidding for the game's location were the University of Phoenix Stadium in Glendale, Arizona and Lucas Oil Stadium in Indianapolis, Indiana.[44] Hours before kickoff, over 1200 seats were blocked off in the interest of safety. Approximately 800 people were given other seats inside the Stadium, however about 400 people were unable to be seated and were given a letter from the NFL that could be exchanged for three times the face value of the ticket. Those people were also given the option to either watch on a TV in one of the stadium's lounges, where they would be unable to see the field in person, or watch on screens outside the stadium. The NFL also announced that those 400 people would receive free tickets to the next year's Super Bowl. On February 9th, 2011, the first lawsuit was filed against the NFL & Jerry Jones, with more suits likely to follow.[45]

College football[]

Big 12 Championship Game[]

File:University of Texas marching band Big 12 Championship game.jpg

University of Texas marching band during the Big 12 Championship game

  • December 5, 2009: The Texas Longhorns defeated the Nebraska Cornhuskers 13-12 in the first 2009 edition of the Big 12 Championship Game to be held in the stadium. Attendance was 76,211.[46]
  • December 4, 2010: The final Big 12 Championship game is held at the stadium. The Oklahoma Sooners and Nebraska Cornhuskers rekindle their rivalry as the Sooners win 23-20.

Cotton Bowl Classic[]

  • January 2, 2010: In the first bowl game played at the stadium, the Ole Miss Rebels defeated the Oklahoma State Cowboys by a score of 21-7 in the 74th installment of the AT&T Cotton Bowl Classic. Attendance was 77,928 and was the second largest attendance of any preceeding Cotton Bowl game. With Oklahoma State having played in the Cotton Bowl, all Big 12 South Teams have played at least one game in the Cowboys Stadium.[47]

Cowboys Classic[]

  • September 5, 2009: The Brigham Young University Cougars and Oklahoma Sooners played the first college football game in the new stadium, with the Cougars upsetting the Sooners, 14-13, in front of 75,437 spectators.[48]
  • September 4, 2010: TCU defeated Oregon State 30–21, before a crowd of 46,138, in a season-opening encounter between ranked teams.[49]

Southwest Classic[]

  • October 3, 2009: Cowboys owner Jerry Jones watched his alma-mater the Arkansas Razorbacks defeat the Texas A&M Aggies 47-19 in the first of ten games called the Southwest Classic to be played at the stadium.[50]


  • November 28, 2009: The Texas Tech Red Raiders defeated the Baylor Bears 20-13 in Texas Farm Bureau Insurance Shootout. 71,964 were in attendance.[51]


File:Cowboys Stadium configured for basketball.jpg

Cowboys Stadium being set up for Texas vs. North Carolina game

  • December 19, 2009: In the first college basketball game at the stadium, before a crowd of 38,052, the Texas Longhorns defeated the defending national champion North Carolina Tar Heels, 103-90.[52]
  • 2014: NCAA Men's Final Four[53]

Other events[]

  • June 6, 2009 - Country music legend George Strait headlined in a summer concert at the Inaugural Opening of Cowboys Stadium along with performances by Reba McEntire, Blake Shelton, and Lee Ann Womack. 60,188 fans were in attendance.
  • June 20, 2009 - The Jonas Brothers kicked off their 2009 World Tour at the stadium, with Honor Society, Jessie James, Jordin Sparks & Wonder Girls as their opening acts.
  • July 19, 2009 - Cowboys Stadium hosted two matches in the quarterfinal round of the 2009 CONCACAF Gold Cup. Costa Rica defeated Guadeloupe, 5-1; and Mexico shut out Haiti, 4-0.
  • August 19, 2009 - Paul McCartney concluded his Summer Live '09 Tour at the stadium. This concert was the first official stadium event after the city of Arlington declared the stadium open.
  • October 12, 2009 - U2 brought their 360° Tour to Cowboys Stadium, with Muse as their opening act. To make room for the large claw shaped stage, the video board was raised 25 feet and was not used during the concert.[54]
  • November 12, 2009 - The first Texas high school football playoff game played at Cowboys Stadium was between Arlington Bowie and Richland High School. Arlington Bowie won 42-30.[55]
  • February 2010 - The Professional Bull Riders hosted the Dickies Iron Cowboy Invitational in February 2010.[56]
  • February 27, 2010 - The stadium hosted their first Monster Jam event with 12 trucks and will be back next year with 15 of the best trucks.
  • March 13, 2010 - In a fight billed as "The Event", before a crowd of 50,994, Manny Pacquiao records a unanimous decision over Joshua Clottey to retain his WBO welterweight title; Humberto Soto records a unanimous decision over David Diaz to capture the vacant WBC lightweight title.[57]
  • July 17, 2010 - On July 17, 2010, two of the top professional soccer clubs in Mexico - Club America and San Luis F.C. - will compete in a friendly at Cowboys Stadium. Club America will be making its second appearance at Cowboys Stadium. In 2009, Club America played Chelsea FC in the World Football Challenge in front of 57,229 fans at Cowboys Stadium.[58]
  • November 13, 2010 - Manny Pacquiao defeats Antonio Margarito in Cowboys Stadium.
  • December 10, 2010 - Henderson Lions defeat Chapel Hill Bulldogs 28-21 in the UIL 3A state championship, the first Texas state championship high school football game played in the stadium.

Concessions and merchandising[]

On October 20, 2008, Cowboys owner Jones and then New York Yankees owner George Steinbrenner announced a joint business venture called Legends Hospitality Management LLC, which would operate the concessions and merchandising sales at the new Cowboys stadium in Arlington, Texas, and at the new Yankee Stadium in the Bronx, New York, along with the stadiums of the Yankees' minor league affiliates. Former Pizza Hut President Michael Rawlings will run the company from its new headquarters in Newark, New Jersey. The company was also backed by Wall Street investment firm Goldman Sachs and Dallas private equity firm CIC Partners LP.[59][60][61]

Art Program at Dallas Cowboys Stadium[]

The Jones family commissioned 18 contemporary artists to create site-specific artworks for the stadium. The stadium features paintings, sculptures, and installations by Franz Ackerman, Doug Aitken, Ricci Albenda, Mel Bochner, Daniel Buren, Olafur Eliasson, Teresita Fernandez, Wayne Gonzales, Terry Haggerty, Trenton Doyle Hancock, Jacqueline Humphries, Jim Isermann, Annette Lawrence, Dave Muller, Gary Simmons, and Lawrence Weiner. [62]


The fees for premium parking at Dallas Cowboys games are estimated at $75 per game, based on season ticket holder parking charges.[63] The fees to park at major concerts and other sporting events will be nearly $40 per space at the new stadium.[64] A shuttle operates between the T&P Station and Cowboys Stadium for all Cowboys regular season and postseason games and selected college football games,[65] which averages approximately 900 riders per game.[65]


  1. Cite error: Invalid <ref> tag; no text was provided for refs named capacity
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External links[]

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|style="width:30%;" rowspan="1"|Preceded by

| style="width: 40%; text-align: center;" rowspan="1"| Home of the
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2009 – present

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|style="width:30%;" rowspan="1"|Preceded by

| style="width: 40%; text-align: center;" rowspan="1"| Home of the
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