User blog:Porterfield/Super Bowl Trailers

A 30-second advertisement during Super Bowl XLVII will cost companies $4 million dollars, but for big budget Hollywood movies and their marketing campaigns, that is chump change! A grand total of six upcoming films will get the coveted Super Bowl treatment this Sunday, which means the public will see some brad new teaser trailers.

The movies that will spend $4 million on 30-second TV spots include Paramount's Star Trek: Into Darkness and World War Z, and Universal's Fast 6.

Disney, however, is really upping the ante by spending approximately $28 million on promoting three of their films. Both Oz: The Great and Powerful and Iron Man 3 are getting 63-second and 60-second teaser trailers, respectively. Disney's trailer for The Lone Ranger is taking the cake, though, with a brand new 90-second ad!

Below are two clips from the upcoming Oz and Lone Ranger teaser trailers. You won't get to see the entire trailers unless you watch the Super Bowl on Sunday! Enjoy!





Which film are you most interested to see? Star Trek: Into Darkness World War Z Fast 6 Iron Man 3 The Lone Ranger Oz: The Great and Powerful Who do you want to win the Super Bowl? San Francisco 49ers Baltimore Ravens